For BravoCon Las Vegas, T-Mobile needed more than a booth — it needed a destination. We designed, fabricated, and installed Club Magenta: a full outdoor club environment in the brand’s unmistakable pink.
BravoCon brings tens of thousands of superfans to Las Vegas — and every brand on site is fighting for their attention. T-Mobile’s brief: a club environment worth lining up for, outdoors, on a hard deadline, camera-ready from every angle.
The catch with outdoor activations is everything at once: sun, wind, crowds, and broadcast cameras. Structures have to be engineered like buildings but photograph like sets.
Club Magenta came out of our shop as a kit of engineered parts: a monumental entry arch, bar counters, lounge vignettes, and a stage wall — every piece welded, wrapped, and finished in-house, then installed on site overnight.
The signature surface was thousands of magenta sequins — walls that moved with the wind and read as pure energy on camera. Behind them: steel framing engineered for outdoor crowds and weather.
One team carried it from 3D concept to strike, so what showed up on the fan feeds matched the renders T-Mobile approved.
A monumental branded gateway — steel structure, magenta skin.
Kinetic magenta surfaces built for wind, sun, and cameras.
Service counters and furniture vignettes, club-grade finish.
A broadcast-ready backdrop anchoring the whole environment.
A packed activation for the full run of BravoCon — and a brand environment fans photographed from open to close.
FIG. 02 — INTERIOR
FIG. 03 — SEQUIN WALL
FIG. 04 — LOUNGE
FIG. 05 — STAGEFIG. 06 — ENTRYTell us what you’re imagining. One business day, one real ballpark — not a runaround.
