Kings Hawaiian

When King’s Hawaiian brought Slider Sunday to the Super Bowl, Steadfast Displays delivered a fan-fueled brand experience that blended bold visuals with interactive moments. We designed and fabricated a full-scale activation featuring the iconic crown logo, vibrant colors, and custom-built signage that stood out across the event grounds. Guests lined up for free samples of King’s Hawaiian Original and Pretzel Sliders, while celebrity appearances and playful games kept the energy high. From eye-catching backdrops to immersive brand zones, every element came together with precision to capture the excitement of game day and celebrate the joy of sharing sliders with fans from around the country.