A corporate showroom isn’t retail theater — it’s a working sales tool. Buyers walk the line, handle product, and make range decisions in minutes. The room has to organize hundreds of SKUs into a story.
And unlike an exhibit, it works every day: finishes specified for years of daily use, lighting tuned so product — not fixtures — takes the eye.
The room is built from furniture-grade millwork bays — warm wood shelving engineered to carry dense product loads and swap layouts as lines change.
Backlit lightboxes and halo-lit category signage (Sport, USA, Modern Comfort) zone the space so buyers navigate by collection.
Our crew delivered and installed in phases around a working office — the showroom came online without taking the building offline.
Club Magenta came out of our shop as a kit of engineered parts: a monumental entry arch, bar counters, lounge vignettes, and a stage wall — every piece welded, wrapped, and finished in-house, then installed on site overnight.
The signature surface was thousands of magenta sequins — walls that moved with the wind and read as pure energy on camera. Behind them: steel framing engineered for outdoor crowds and weather.
One team carried it from 3D concept to strike, so what showed up on the fan feeds matched the renders T-Mobile approved.
Warm wood bays engineered for dense, swappable display.
Illuminated brand and product moments throughout the room.
Zoned wayfinding that organizes hundreds of SKUs.
Built into a working space without downtime.
Hundreds of SKUs, one coherent story — a room buyers can walk, read, and order from in a single visit.
FIG. 02 — SHOWROOMFIG. 03 — MILLWORK
FIG. 04 — SPORT ZONE
FIG. 05 — LIGHTBOX
FIG. 06 — THE INSTALLTell us what you’re imagining. One business day, one real ballpark — not a runaround.
