Some briefs are a sentence: “put an iceberg on the pond.” Behind it: a sculpture that has to float level, hold an oversized can, survive desert sun and wind, and read perfectly from the tee box and the drone.
This is where fabrication gets fun — part sculpture, part naval architecture, all brand.
The berg was sculpted and hard-coated for a faceted, glacial read that holds up in direct sun — no melting illusions, no fragile foam edges.
The oversized can combined fabricated structure with print-shop graphics for a label crisp enough for close-ups.
Under the waterline: engineered flotation and anchoring that kept the whole piece level, oriented, and afloat through the event — wind, wakes, and all.
Club Magenta came out of our shop as a kit of engineered parts: a monumental entry arch, bar counters, lounge vignettes, and a stage wall — every piece welded, wrapped, and finished in-house, then installed on site overnight.
The signature surface was thousands of magenta sequins — walls that moved with the wind and read as pure energy on camera. Behind them: steel framing engineered for outdoor crowds and weather.
One team carried it from 3D concept to strike, so what showed up on the fan feeds matched the renders T-Mobile approved.
Faceted, hard-coated form built for outdoor abuse.
Fabricated replica with print-exact label graphics.
Ballast and anchoring for a level, oriented float.
UV-stable coatings rated for desert sun and water.
A brand icon visible from every fairway — floating level, all event long.
FIG. 02 — THE BERG
FIG. 03 — ON THE POND
FIG. 04 — FAIRWAY VIEW
FIG. 05 — FROM ABOVE
FIG. 06 — REFLECTIONTell us what you’re imagining. One business day, one real ballpark — not a runaround.
