BravoCon fans move fast and photograph everything. Wendy’s brief: a whimsical winter world worth stopping for — playful enough for the brand, polished enough for a convention floor full of cameras.
The challenge with soft, cozy scenic is that it still has to survive a show: thousands of guests, constant contact, and lighting that flatters both the build and the people photographing themselves in it.
The set came out of our shop as a full kit: printed gradient backdrops, flocked pink pines, and a working ski-lift chair vignette — every piece finished for close-up photography.
The palette did the heavy lifting: soft alpine pinks pulled straight from the Frosty campaign, with fur throws, branded mugs, and prop styling that made the space feel lived-in rather than staged.
One team carried it from concept renders to overnight install, so the booth that opened on day one matched the campaign art Wendy’s had already sold through.
Club Magenta came out of our shop as a kit of engineered parts: a monumental entry arch, bar counters, lounge vignettes, and a stage wall — every piece welded, wrapped, and finished in-house, then installed on site overnight.
The signature surface was thousands of magenta sequins — walls that moved with the wind and read as pure energy on camera. Behind them: steel framing engineered for outdoor crowds and weather.
One team carried it from 3D concept to strike, so what showed up on the fan feeds matched the renders T-Mobile approved.
Seamless printed alpine scenes, lit for phone cameras.
A branded red lift chair — the photo op that anchored the line.
Flocked pink trees layering depth into every shot.
Fur, props, and product styling that made winter feel cozy, not cold.
A photo line that never quit — Wendy’s Frosty turned into a full-scale experience fans carried straight to their feeds.
FIG. 03 — BOOTH
FIG. 04 — VIGNETTE
FIG. 05 — PHOTO SETTell us what you’re imagining. One business day, one real ballpark — not a runaround.
