A convention floor is a sea of ten-foot backwalls. Faven’s brief was simple: rise above it — literally. A second story means visibility across the hall and a quiet room above the crowd.
Double decks are the deep end of exhibit engineering: occupied structure, code-compliant stairs and rails, and a build that assembles cleanly inside a hard move-in window.
The bones came first: a welded steel deck and staircase engineered for real occupancy, test-fit in our shop before it ever saw the convention center.
Over the structure went the brand — black architecture with Faven’s neon green, backlit logo towers, and graphic rails that read from across the hall.
Downstairs worked the crowd with demo counters; upstairs, a meeting deck kept deals above the noise.
Club Magenta came out of our shop as a kit of engineered parts: a monumental entry arch, bar counters, lounge vignettes, and a stage wall — every piece welded, wrapped, and finished in-house, then installed on site overnight.
The signature surface was thousands of magenta sequins — walls that moved with the wind and read as pure energy on camera. Behind them: steel framing engineered for outdoor crowds and weather.
One team carried it from 3D concept to strike, so what showed up on the fan feeds matched the renders T-Mobile approved.
Welded steel engineered and test-fit for occupancy.
Code-compliant stairs and rails, integrated into the brand skin.
Backlit black-and-green architecture visible across the hall.
Ground-floor stations built for a constant crowd.
A booth visible from across the hall — and a private meeting deck that stayed booked through the show.
FIG. 02 — SHOW FLOORFIG. 03 — STAIRCASE
FIG. 04 — INTERIOR
FIG. 05 — BRAND TOWER
FIG. 06 — DECK DETAILTell us what you’re imagining. One business day, one real ballpark — not a runaround.
