For Super Bowl LIX, King’s Hawaiian turned Slider Sunday into a fan destination — a crown-topped sampling village with game zones, celebrity moments, and thousands of free sliders. We designed and fabricated the whole spread.
Sampling activations live or die on throughput and visibility. The brief: an unmissable crown on the event grounds — sampling lanes that kept lines moving, game zones that kept fans playing, and branding that read from across the site.
Outdoor event grounds mean weather, crowds in team jerseys, and camera crews — every structure had to be engineered for the elements and finished for broadcast.
The anchor was the iconic King’s Hawaiian crown, built at architectural scale — dimensional logo structures over Team Original and Team Pretzel sampling lanes, wrapped in the brand’s tropical florals.
Around it, fan game zones — slider toss, pennant lanes, photo spots — kept crowds engaged while the sampling lines moved thousands of Original and Pretzel sliders.
Celebrity drop-ins put the build on camera all weekend, and the structures held up to game-day crowds from open to close.
The brand mark, built dimensional and unmissable.
Team Original vs. Team Pretzel service built for throughput.
Slider toss and fan games that held the crowd.
Every surface ready for celebrity cameras and press.
Lines all weekend, thousands of sliders served, and celebrity moments that carried Slider Sunday well past game day.
FIG. 03 — GAME LANES
FIG. 04 — THE CROWN
FIG. 05 — SLIDER TOSS
FIG. 06 — THE CROWDTell us what you’re imagining. One business day, one real ballpark — not a runaround.
