When Morgan Wallen’s Sand In My Boots festival hit the beaches of Gulf Shores, it needed landmarks — not signage. We designed and fabricated a retro neon marquee, scenic photo builds, and a sunset mural that gave the festival its postcard.
A beach festival has no walls, no ceilings, and no shortage of sky. The brief: build the icons fans navigate by — a marquee for the skyline, photo moments for the sand, all of it standing up to salt air, wind, and three days of crowds.
The look pulled from vintage Vegas — bulb-lit marquee shapes, palm silhouettes, neon glow — translated into structures engineered for outdoor festival duty.
The centerpiece was a custom neon-style marquee — Morgan Wallen presents Sand In My Boots — with chase bulbs, palm accents, and a changeable letter board, fabricated and test-lit in our shop before it ever saw sand.
Around it went the scenic: a faux-water jet ski vignette, a large-format sunset mural with boots and guitar, and palm cutouts that framed every photo with the festival’s retro identity.
Everything traveled as engineered kits and installed on unimproved beach ground — leveled, ballasted, and ready before the first fan hit the sand.
Club Magenta came out of our shop as a kit of engineered parts: a monumental entry arch, bar counters, lounge vignettes, and a stage wall — every piece welded, wrapped, and finished in-house, then installed on site overnight.
The signature surface was thousands of magenta sequins — walls that moved with the wind and read as pure energy on camera. Behind them: steel framing engineered for outdoor crowds and weather.
One team carried it from 3D concept to strike, so what showed up on the fan feeds matched the renders T-Mobile approved.
A Vegas-shaped landmark with chase bulbs and letter board.
A faux-water photo moment straight off a postcard.
Large-format backdrop art for golden-hour crowds.
Wind, salt, and sand accounted for in every build.
The most-photographed corners of the festival — landmarks fans lined up for by day and that lit the beach by night.
FIG. 03 — NIGHT MARQUEE
FIG. 04 — SUNSET MURAL
FIG. 05 — MARQUEE DAYTell us what you’re imagining. One business day, one real ballpark — not a runaround.
