Stagecoach needed a centerpiece — something monumental enough to anchor the grounds and photogenic enough to become the festival’s landmark. We sculpted, engineered, and finished a larger-than-life horseshoe, then delivered it to the desert.
Every great festival has a landmark — the spot fans navigate by and photograph from every angle. Stagecoach’s brief: a monumental horseshoe, instantly readable across the grounds, standing on a branded plinth built for desert conditions.
Monumental sculpture is a different discipline from booths: compound curves at architectural scale, an internal structure that carries the weight, and a finish that holds up in full sun.
The horseshoe went together as CNC-cut sections over an engineered internal frame — compound curves faired and hand-fit in our shop until the silhouette read clean from every angle.
Nail-hole details, crowned edges, and a weathered plinth with the Stagecoach mark kept it authentic up close; the structure inside kept it standing through festival wind.
It rolled out of the shop as a finished monument — trucked to Indio and installed as the photo-op centerpiece of the grounds.
Club Magenta came out of our shop as a kit of engineered parts: a monumental entry arch, bar counters, lounge vignettes, and a stage wall — every piece welded, wrapped, and finished in-house, then installed on site overnight.
The signature surface was thousands of magenta sequins — walls that moved with the wind and read as pure energy on camera. Behind them: steel framing engineered for outdoor crowds and weather.
One team carried it from 3D concept to strike, so what showed up on the fan feeds matched the renders T-Mobile approved.
A horseshoe sized to read across a festival.
CNC sections faired by hand into one continuous form.
Internal framing built for crowds and desert wind.
A weathered Stagecoach base that finished the landmark.
A festival landmark — the meet-me-at-the-horseshoe moment of Stagecoach weekend.
FIG. 03 — FULL FORM
FIG. 04 — SHOP VIEW
FIG. 05 — CURVE DETAIL
FIG. 06 — ON THE PLINTHTell us what you’re imagining. One business day, one real ballpark — not a runaround.
