When Captain Morgan took over Super Bowl weekend in New Orleans, Rum Street had to feel like the French Quarter turned brand-red. We fabricated the illuminated marquees, scenic entries, and lounge builds that made a street into a destination.
Super Bowl LIX put every brand in America into one city. Captain Morgan’s brief: own a street — balcony marquees visible down the block, photo-ready entries, and lounge environments that kept the party inside the brand.
New Orleans architecture set the bar: wrought-iron balconies, historic facades, and a build that had to install around them — fast, clean, and reversible.
The signature pieces were the bulb-lit Rum Street marquees — vintage chase-bulb signs fabricated in-house and mounted to French Quarter balconies without touching the historic ironwork.
At street level, a scenic entry arch in wrought-iron black framed a glowing red doorway — the photo op — while branded lounges with custom pillows and neon accents carried the takeover inside.
Everything shipped as engineered kits and installed on a Super Bowl clock: overnight work, zero damage, camera-ready by kickoff week.
Club Magenta came out of our shop as a kit of engineered parts: a monumental entry arch, bar counters, lounge vignettes, and a stage wall — every piece welded, wrapped, and finished in-house, then installed on site overnight.
The signature surface was thousands of magenta sequins — walls that moved with the wind and read as pure energy on camera. Behind them: steel framing engineered for outdoor crowds and weather.
One team carried it from 3D concept to strike, so what showed up on the fan feeds matched the renders T-Mobile approved.
Chase-bulb Rum Street signage visible down the block.
A glowing red doorway framed in French Quarter iron.
Custom pillows, neon accents, and club-grade finish.
Mounted around protected facades — and removed without a trace.
A packed takeover all Super Bowl weekend — celebrity appearances, balcony crowds, and a street that photographed brand-red from every angle.
FIG. 03 — BALCONY NIGHT
FIG. 04 — LOUNGE
FIG. 05 — MARQUEETell us what you’re imagining. One business day, one real ballpark — not a runaround.
