AssemblyAI sells voice AI infrastructure, a product you hear rather than see. So instead of another LED wall at Customer Contact Week, we built the company a listening room: customer logos racked like album sleeves, a banquette to sit in, and an espresso bar pulling real shots on the Caesars Forum floor.
CCW Las Vegas puts 5,000+ CX leaders and 200+ solution providers under one roof, and the default play for an AI company is a wall of monitors looping a demo. AssemblyAI needed something else: developer infrastructure is bought through conversation and credibility, not a 30-second loop.
The brief came down to two jobs. Make the customer list, the real proof for a platform business, the thing people walk over to look at. Then give the team somewhere to actually sit with a prospect once they’ve stopped.
The idea that carries the booth is a record-shop wall: an oak-lined cubby grid set into matte black millwork, each slot holding a customer logo styled as an album sleeve. For a company built on audio, it turns a logo soup slide into something people browse, and it needs no power, no screens, and no content refresh mid-show.
The counterweight is a working espresso bar in vertical-slat white oak with a black stone top and dimensional AssemblyAI letters on the face. A real machine and a real barista are the oldest dwell-time trick on a show floor, and they beat a giveaway bowl every time.
Around them, an L-shaped sage-green banquette on an oak base, black pedestal bistro tables and stools, and a light oak plank deck that lifts the whole footprint off the venue carpet. Concealed LED strips under the bar and banquette float both volumes just above the floor, the only lighting effect in the booth, and the one that makes the black read as rich rather than heavy.
Oak cubbies racking customer logos as album sleeves, proof you browse instead of skim.
Slat-oak counter with dimensional letters and a real machine, dwell time, not giveaways.
Sage upholstery and bistro tables sized for sit-down developer conversations.
Hidden strips under bar and banquette that lift both volumes off the deck.
A stand that traded screen time for conversation time at the world’s largest customer contact event, and made the customer list the reason people walked over.
FIG. 03 · CORNER VIEW
FIG. 04 · AISLE 1200FIG. 05 · THE LOUNGE
FIG. 06 · COUNTER DETAILTell us what you’re imagining. One business day, one real ballpark, not a runaround.
