AssemblyAI sells voice AI infrastructure — a product you hear rather than see. So instead of another LED wall at Customer Contact Week, we built the company a listening room: customer logos racked like album sleeves, a banquette to sit in, and an espresso bar pulling real shots on the Caesars Forum floor.
CCW Las Vegas puts 5,000+ CX leaders and 200+ solution providers under one roof, and the default play for an AI company is a wall of monitors looping a demo. AssemblyAI needed something else: developer infrastructure is bought through conversation and credibility, not a 30-second loop.
The brief came down to two jobs. Make the customer list — the real proof for a platform business — the thing people walk over to look at. Then give the team somewhere to actually sit with a prospect once they’ve stopped.
The idea that carries the booth is a record-shop wall: an oak-lined cubby grid set into matte black millwork, each slot holding a customer logo styled as an album sleeve. For a company built on audio, it turns a logo soup slide into something people browse — and it needs no power, no screens, and no content refresh mid-show.
The counterweight is a working espresso bar in vertical-slat white oak with a black stone top and dimensional AssemblyAI letters on the face. A real machine and a real barista are the oldest dwell-time trick on a show floor, and they beat a giveaway bowl every time.
Around them, an L-shaped sage-green banquette on an oak base, black pedestal bistro tables and stools, and a light oak plank deck that lifts the whole footprint off the venue carpet. Concealed LED strips under the bar and banquette float both volumes just above the floor — the only lighting effect in the booth, and the one that makes the black read as rich rather than heavy.
Oak cubbies racking customer logos as album sleeves — proof you browse instead of skim.
Slat-oak counter with dimensional letters and a real machine — dwell time, not giveaways.
Sage upholstery and bistro tables sized for sit-down developer conversations.
Hidden strips under bar and banquette that lift both volumes off the deck.
A stand that traded screen time for conversation time at the world’s largest customer contact event — and made the customer list the reason people walked over.
FIG. 03 — CORNER VIEW
FIG. 04 — AISLE 1200FIG. 05 — THE LOUNGE
FIG. 06 — COUNTER DETAILTell us what you’re imagining. One business day, one real ballpark — not a runaround.
